Kharagpur, a bustling city in the heart of India, has emerged as a hub for influencer marketing. As the home to the prestigious Indian Institute of Technology (IIT), Kharagpur has fostered a vibrant community of tech-savvy individuals and entrepreneurs, who have embraced the power of social media to drive brand awareness and engagement. Influencers from Kharagpur, ranging from students to industry professionals, have leveraged their platforms to showcase their expertise, promote local businesses, and connect with a wider audience. This thriving ecosystem has attracted the attention of brands seeking to tap into the city's influential network, leading to a surge in collaborations and partnerships that have propelled Kharagpur's reputation as a dynamic center for innovative marketing strategies.