Panipat, a historic city in the northern Indian state of Haryana, has emerged as a hub for influencer marketing, leveraging its rich cultural heritage and dynamic local community. As a center of textile manufacturing and handloom production, Panipat has attracted a growing number of social media influencers who showcase the region's artisanal crafts, traditional weaving techniques, and vibrant fashion trends. These influencers have become instrumental in promoting Panipat's unique identity, attracting both domestic and international attention, and driving increased tourism and commercial opportunities. The city's thriving influencer marketing ecosystem has helped to amplify the voices of local artisans, entrepreneurs, and cultural ambassadors, fostering a greater appreciation for Panipat's enduring legacy and its potential as a leading destination for experiential travel and sustainable business ventures.