Assam, a state in northeast India, is known for its rich cultural heritage, diverse landscapes, and thriving economy. In recent years, the state has witnessed a surge in the influence of social media and digital marketing. Influencer marketing has emerged as a powerful tool for businesses in Assam to reach their target audience and build brand awareness. Local influencers, with their deep understanding of the region's culture and consumer preferences, have become instrumental in driving effective marketing campaigns. Brands in Assam are leveraging the trust and authenticity that these influencers possess, resulting in increased engagement and sales. The state's growing digital landscape and the rise of influential content creators have made Assam a promising hub for innovative and impactful influencer marketing strategies.