Chandigarh, the planned city of India, has emerged as a prominent hub for influencer marketing in recent years. Nestled in the northern region, Chandigarh's well-planned infrastructure, thriving social scene, and growing affluent population have made it an attractive destination for brands and influencers alike. The city's vibrant youth culture, diverse social media presence, and openness to new trends have contributed to the rise of influencer marketing as a powerful tool for businesses to reach their target audience. Chandigarh's unique blend of modernity and cultural heritage provides a compelling backdrop for influencers to showcase their content, driving engagement and brand visibility in this rapidly evolving marketing landscape.