Puducherry, a union territory in southern India, has emerged as a hub for influencer marketing in recent years. As a picturesque coastal destination with a rich cultural heritage, Puducherry has attracted a growing community of content creators and social media influencers. These influencers leverage the territory's charming French-colonial architecture, serene beaches, and vibrant local experiences to showcase the unique appeal of Puducherry to their online followers. The rise of influencer marketing has not only promoted Puducherry as a popular travel destination but has also supported local businesses and entrepreneurs by driving engagement and sales through strategic collaborations with influential content creators. This symbiotic relationship between Puducherry and the influencer marketing landscape continues to shape the territory's digital landscape and tourism industry.