Tripura, a northeastern state of India, has recently gained attention for its emerging role in the realm of influencer marketing. As a relatively less explored market, Tripura presents unique opportunities for brands to connect with a growing digital-savvy audience. The state's diverse cultural heritage and natural beauty have attracted a new generation of social media influencers, who are leveraging their platforms to showcase the region's hidden gems. By partnering with these local influencers, brands can tap into the authenticity and trust that their followers have, ultimately driving more effective and engaging marketing campaigns. As Tripura continues to embrace digital transformation, the potential for impactful influencer marketing strategies is expected to rise, offering brands a chance to reach and connect with this dynamic and emerging market.